Data-Driven Alerting That Turns Missed Signals into Revenue
Stop leaving money buried in your database.
The Shift at a Glance
We helped a fast-scaling ops team kill missed opportunities by building a structured alerting engine. Instead of buried signals in the database, reps now get ranked alerts on their iOS app — with actions, follow-ups, and accountability baked in. Result: faster response, captured knowledge, and thousands in revenue per rep unlocked.
- Revenue Unlocked
- Thousands €/rep monthly
- Missed Opportunities
- Cut with every alert
- Knowledge Capture
- Rep insight → company asset
Who We Helped
A €10M ARR EHS solutions company with a 15-person field team operating across three countries. They handled audits, safety checks, and incident follow-ups — but critical signals stayed buried in the database, reps’ knowledge remained siloed, and leadership had no structured way to enforce accountability or capture insights.
The Pain
Opportunities and risks were hiding in plain sight. Reps sometimes spotted them, often didn’t. Expiring products, sudden order drops, or client churn were visible in the data but lost in noise. Even when reps knew the context — like a client running low on cash — that knowledge never made it back to the company. The result: lost revenue, broken accountability, and zero learning loop.
- Revenue lost on expiring products and shrinking accounts
- Critical client context stuck in reps’ heads, never shared
- No visibility into follow-ups — leadership flying blind
- Slow reactions let competitors win business that was theirs
How We Fixed It
We designed a GCP-native alerting engine that continuously scanned the database for defined triggers. Instead of noise, reps saw clear, ranked alerts in their iOS app, with structured response options feeding straight back into the system. Every answer became company knowledge, not just rep memory.
- Daily checks surfaced high-priority events like expiring orders and sudden revenue drops
- Ranked alerts delivered instantly to reps’ iOS app for action
- Structured responses (reorder secured, closed shop, client issue) fed straight back into the system
- Built-in follow-ups and supervisor audits ensured nothing slipped through
- Alert conditions extended over time — a system that grows with the business
The Outcome
The backlog of buried data turned into daily revenue. Reps closed reorders on expiring products, flagged churn risks before it was too late, and captured client context the company never had before. Leadership gained real accountability, audit-ready logs, and a repeatable engine for new alert types.
At €10M ARR with a 15-person sales team across three countries, the impact stacked fast — thousands unlocked per rep monthly added up to six-figure gains across the organization.
- Revenue Unlocked
- Thousands €/rep monthly
- Missed Opportunities
- Cut with every alert
- Knowledge Capture
- Rep insight → company asset
“We don’t miss signals anymore. Every rep’s knowledge is now company knowledge — and every alert turns into revenue captured, not revenue lost.”
Why It Matters
- Missed signals = missed revenue — every single day
- Alerts turn buried data into instant, monetizable action
- Each response adds to a growing knowledge base the whole company uses